Tuesday, 20 November 2012

Exclusives: Ouija Clothing - "HATE CREW" tee AW12

We are delighted to be able to report a very exciting release from a close friend of OBWD - Ouija Clothing of whom we have documented on previously in the year. The 'HATE CREW' tee (pictured) is the latest drop from Ouija, which sees the brand's very own 20-year-old designer, student and now model Jack Chambers, spearhead the modeling campaign. We would describe the 'HATE CREW' as a daring, but calculated approach which cleverly sets the cat amongst the pigeons with a reflection of current views on street fashion today. The release of the all-black tee falls on 'Black Friday' (of this week), also known as the beginning of the Christmas shopping season over in the States.

With the popularity of their first iconic Tee "Think" being so vast it was always going to be somewhat of a hard act to follow, however Ouija has pulled it out of the bag. They have been able to do this by not restricting themselves to a direct comparison with one said brand, but rather observing peoples malice towards the general mainstream and molding it. They have been able to create the 'Hate Crew' garment which stands as a testament in itself to all the advertisements and gimmicks. It is a uniform for non-conformity, even the minimalistic black / white colour way defies any current trend and in itself refuses to be categorised. Ouija have made it clear that they are at one with their ethos, this Tee cries "Hey, we are Ouija, we embrace our hate and we are proud of it" 

Ouija is a brand which was established early this year in 2012, around about the time we begun posting funnily enough, and we've always been avid supporters of their cause. With an exciting range of garments, epitomised with a clinical and professional end product, it is no surprise as to how and why Jack Chambers' brand has amassed a considerable online following, especially on Facebook. Jack has also managed to attract the attention from the right places in the fashion industry by becoming a new face at top global modelling agency Elite London, which can only mean something big for not only him but the brand. Chambers has proved he is becoming quite the jack-of-all-trades. Stay tuned.

Buy the HATE CREW tee from 'Black Friday', 23 November at: ouijaclothing.bigcartel.com/

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