Sustainability: Puma's New Prospects

The creative designers have come up with nothing less then a stroke of genius. Along with running prospects Puma are planning to launch a fresh range of trainers at BoxPark in Shoreditch, London, but not just any range, a range with a unique twist. This goes hand-in-hand with the brands new sustainability initiatives as part of the Puma Vision ethos, in which the brand aims to be 'fair, honest, positive and creative'. The whole concept of BoxPark is the idea of a pop-up mall, in which retailers are given a container with their selected number. Puma is the 21st brand within this chain, and this is the basis for their 'twenty one' concept. Puma intend on re-stocking their container every 21 days with brand new trainers to keep the fresh new feeling and customers intrigued. Puma intend on having a type of 'kick's menu' at the forefront of there unit allowing people to be able to simply walk in and grab a pair of creps quick and easily. Puma are one of the first brands to do something exceptional with their space, and we at OBWD cannot wait to see what they have in store for us in the near future.

                                 

  

The BoxPark project has been inspired by a clever architectural design incorporating freight containers into the inherent design of the building. This ever so simple, but genius aspect provides a street elevation which is easily catchy to the eye and engages passers-by, drawing their attention to this unique design. It is funnily enough that Puma would choose the BoxPark venue, as the sportswear giants have already dabbled in a similar portable design adventure involving freight containers which was called 'Puma City'. The project made a whistle-stop tour around the US in 2008, visiting well known areas in NYC and Florida. The idea was drafted in by Napoli / Stockholm based architecture studio LOT-EK Architects as a sustainable construction method. Here's a video of the construction of 'Puma City' which was erected in exactly the same manner as BoxPark....

You can find out more about 'Puma City' here.
More information about the twentyone project can be located on the Puma website.

Causes: ART AGAINST KNIVES

Art Against Knives from Nev Brook on Vimeo.

The other day I (Tendai) was reading through my daily copy of the i newspaper as you do, and I came across an advertisement for an art exhibition in Shoreditch, London called 'ART AGAINST KNIVES'. The advertisement pictured a captivating image of a knife on a cliff edge with half of it hanging off in a Salvador Dali style (below). Art Against Knives is exactly what it says on the tin. It is an exhibition which aims to enlighten the public of the adverse rates of violent crimes associated with knives in London's worst areas. This follows the callous stabbing of young art student, Oliver Hemsley who attends the Central Saint Martins's College of Art & Design, which left him wheelchairbound. It is this that is the driving motive of this moving, but visually stimulating campaign - please watch the video above. It is important that art is studied in relation to fashion as it is a feature which plays a massive role in a lot of clothing design. Here are some of the pieces of art featured in the exhibition...

Art Against Knives have a collection of tees in various colours which have been inspired by art and Oliver Hemsley with all proceeds going to the Art Against Knives charity. The design is a colourful, but groovy tribute to the young man at the heart of this cause with a careful consideration to current fashion tastes and were created by the young artists heading the show. We love them here at OBWD and love the cause even more. Check out the design...

The Art Against Knives exhibition is ongoing at the BoxPark mall in Shoreditch, London.
The t-shirts are available on the official Art Against Knives website in various colours for the price of 31GBP. All proceeds go to the Art Against Knives charity.