Danny Welbeck is regarded as one of Manchester
United'sand England's brightest prospects
Young and promising Manchester United talent Danny Welbeck is the new front man to model the new Manchester United 2012 Sportwear Collection. The range of garments are all inspired by Manchester United and are supposed to be representative of the clubs illustrious history. Mr Welbeck must be enjoying his well deserved time in the spot light at the moment, with an England or Team GB call-up inevitable and a blossoming career in modelling, the future's bright. Looks like young Danny boy may be wanting to explore other avenues as well as footballing after his first stint at modelling. Check it out...
Get more info about the range and the interview he did with Nike here.
Following the massive flop of the last England replica home strip, kit suppliers Umbro have decided it be a fitting opportunity to make some more money out of England supporters by drafting in a new home strip just in time for the 2012 European Championships. The last kit was only worn by England players for an embarrassing eight games and has been axed as a result of poor sales. The shirt was produced with the new controversial 'Tailored by Umbro' design ethos at heart once more. Umbro are said to be designing more 'designer clothing' orientated shirts as opposed to the usual breathable garments. These are set to reflect the roots of English tailoring and high-fashion in the 18th and 19th century. We wonder what the players think! Otherwise it is a nice shirt despite the hefty price tag of £55, and it is a shirt that would look good when worn casually with, say a pair of jeans. It appears that Umbro have harked inspiration from some of the timeless shirts they made during the 80s and 90s which look good when worn even today. The England boys will be sporting the new strip in the game this week against the Netherlands at Wembley. See what you make of it all anyway....
The shirt will be available at all major sportswear retailers on 29 February 2012 and can be pre-ordered on the Umbro website.
More info on the shirt and the 'Tailored by Umbro' campaign can be found on the Umbro blog.
The creative designers have come up with nothing less then a stroke of genius. Along with running prospects Puma are planning to launch a fresh range of trainers at BoxPark in Shoreditch, London, but not just any range, a range with a unique twist. This goes hand-in-hand with the brands new sustainability initiatives as part of the Puma Vision ethos, in which the brand aims to be 'fair, honest, positive and creative'. The whole concept of BoxPark is the idea of a pop-up mall, in which retailers are given a container with their selected number. Puma is the 21st brand within this chain, and this is the basis for their 'twenty one' concept. Puma intend on re-stocking their container every 21 days with brand new trainers to keep the fresh new feeling and customers intrigued. Puma intend on having a type of 'kick's menu' at the forefront of there unit allowing people to be able to simply walk in and grab a pair of creps quick and easily. Puma are one of the first brands to do something exceptional with their space, and we at OBWD cannot wait to see what they have in store for us in the near future.
The BoxPark project has been inspired by a clever architectural design incorporating freight containers into the inherent design of the building. This ever so simple, but genius aspect provides a street elevation which is easily catchy to the eye and engages passers-by, drawing their attention to this unique design. It is funnily enough that Puma would choose the BoxPark venue, as the sportswear giants have already dabbled in a similar portable design adventure involving freight containers which was called 'Puma City'. The project made a whistle-stop tour around the US in 2008, visiting well known areas in NYC and Florida. The idea was drafted in by Napoli / Stockholm based architecture studio LOT-EK Architects as a sustainable construction method. Here's a video of the construction of 'Puma City' which was erected in exactly the same manner as BoxPark....
You can find out more about 'Puma City' here.
More information about the twentyone project can be located on the Puma website.
