Monday, 17 December 2012

In Popular Culture: Bradley Wiggins Named BBC 'SPOTY' 2012

DESERVED: Bradley Wiggins holds the BBC Sports Personality of the Year gong proudly aloft

In a star-studded ceremony last night at the ExCeL Arena in London, cyclist Bradley Wiggins staved off stiff competition from the likes of Jessica Ennis, Mo Farah, Sir Chris Hoy and Andy Murray to pick up the BBC Sport Personality of the Year gong in what has been described as the most competitive line-up in modern history. After becoming the first Brit ever to win the Tour de France, winning Olympic gold in the time-trial and becoming the most decorated Olympian in British history (for only a short period during the Olympics before surrendering the title to fellow cyclist Sir Chris Hoy), it was almost inevitable that Wiggins would clinch the much coveted title. Heptathlete Jessica Ennis who won Olympic gold at London 2012 came a close second, with Andy Murray, who was training for the upcoming tennis season in Miami received the third place prize via a video link. 

ROLE MODEL, OR MODEL ROLE?: Bradley Wiggins is the complete package

Wiggins looked the complete package last night in a bespoke Mark Powell double-breasted velvet suit completed with a silk pocket square and tie, the 60's mod inspired sartorial was a dazzling touch to complete a memorable night in the Olympic host-city and venue. After being handed the GQ Lifetime Achievement Award in September of this year by Liam Gallagher, he showed exactly why whilst adding another accolade to his resume. Given the magnitude of achievement at this year's Games it was always going to be a deserved win for whoever picked up the night's top prize, but Bradley Wiggins' speech at the beginning of the night almost made it impossible for anyone else to follow up with a speech as meaningful as his. Wiggins thanked everyone who made it possible for him to reach the pinnacle of sporting greatness stating that without his backroom team behind him nothing would have been possible, not only for him but for all budding athletes. 

UNFAZED: Wiggo holds his own next to style icons David Beckham and the Duchess of Cambridge

Wiggo held his own the company of two British style icons, bringing a flourishing touch next to Becks and Kate. His speech was poignant, charismatic and captivating, the 32 year old saluted his fellow Team GB compatriots and everyone who voted. Make no mistake, 2012 will be a year that will live long in the memory and will go down in history as one of Britain's greatest sporting years. London 2012 chairman Lord Coe deservedly picked up the Lifetime Achievement gong after a seamless delivery of this summers' Games. With Team GB and Paralympics GB exceeding anyone's expectations picking up record numbers of gold, silver and bronze medals, we can only be proud that we staged what is being touted as the greatest Games ever. As for Bradley well we commend him and his vivacious style, and we're sure it will not be long before we are referring to him as Sir Bradley Wiggins when the New Years Honours list is revealed in a few weeks time.

Images: Press Association (PA)