Dat Tag is a controversial, independent UK brand born out of the confidence to think with an uncensored imagination. Influenced by subliminal messages and culture, our in house artistically talented team of designers decided to create a brand that expressed attitudes of the masses whilst fueling our creativity.
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| Wayfarer Turtleshell Shades: £50 |
Dat Tag was founded in 2008 by Danielle Garner-Grant who was tired of seeing the same mediocre brands who all appeared to have similar products and trends. Danielle saw that there was a gap in the market to create a controversial brand which didn’t necessarily ‘follow fashion trends’ but rather created a style in itself to suit the needs of different individuals. Which is indicative in many of the limited edition garments produced, such as their one off garments with the large quirky zips, and there cut and sew garments, many of which contain subliminal designs and bold statements such as their best selling ‘I PISS ON THE MAINSTREAM’ gel printed slogan tee.
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| I.P.O.T.M. Tee: £30 |
Dat Tag’s inspiration derives from conveying UK attitudes and culture within designs rather than merely through statements. We like our customers to think about the meanings within our designs, as our designs are all open to different interpretations. Examples of our designs with deeper meanings can be seen in the Eternity t-shirt (with references to sexual connotations, materialism, voyeurism and the Embroidered Sesame patch jumper playing on voyeurism and indulgence).
Please see the prices below:
All Sweats: £50
Please see the prices below:
All Sweats: £50
All T-shirts: £30
Limited Edition Turtleshell Glasses £69.95 (hand crafted, Dat Tag laser engraved wayfarers, 100% bamboo arms, metal hinges, UV protective lenses and durable Polycarbonate frames. Comes with a case and cloth)
Exclusive Matte Black Glasses £49.95 (hand crafted, Dat Tag laser engraved wayfarers, 100% bamboo arms, metal hinges, UV protective lenses and durable Polycarbonate frames. Comes with a case and cloth)
Exclusive Matte Black Glasses £49.95 (hand crafted, Dat Tag laser engraved wayfarers, 100% bamboo arms, metal hinges, UV protective lenses and durable Polycarbonate frames. Comes with a case and cloth)
For any press enquires contact mark@haddonpr.com
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