Thursday, 27 September 2012

Interview: Kanye West Presents G.O.O.D. Music "Cruel Summer"

Kanye West takes a moment out of his time to break down the Cruel Summer LP to its bare essentials in this quickfire in-depth 3-minute interview. Cruel Summer is Kanye's latest project which involves the personnel signed to his G.O.O.D. Music label and various other rap artists. Mr West cleverly delivers an insight into the thought process that went in to creating one of 2012's most hotly anticipated albums, providing reasoning whilst allowing himself to freely get personal in this rare interview. He also describes Cruel Summer as  being 'Music that you listen to on your way to work so you can deal with your boss. Music that you listen to because you're the boss so you can deal with your employees' and a 'Sonic snapshot of what's happening right now, 2012 - this Cruel Summer'. Definitely worth watching if you're a big fan of the album and are wanting to learn about its production....

  • Cruel Summer is out worldwide now.