Within the last year we have seen the rapid increase in popularity of outdoor wear on the street scene. With rugged all terrain brands making their attire more fashionable, they are broadening their target market. We are seeing these companies make this transition to fashion more frequently, when done wrong its a disaster, but when done properly its a clothing match made in heaven. The reason these items are so popular is due to the fact that a lot of clothing either looks nice, or is practical, not both. North Face and Supreme are two of the top brands in their respective fields, with over 50 years of experience between the pair they have worked on numerous collaboration pieces before, but none are as bold as this. The jackets featured within the range have an almost over bearing map like print throughout the entire garment and sport numerous bold Supreme logo's within its design. The range spreads to some of the most practical backpacks and duffel bags we have ever seen, available in a navy blue and a washed sandstone, take your pick!
This range will be available in Japan on Saturday, but won't be available to order in the U.S until next week. When it is out go and visit Supreme Online.