Other Criteria are incredibly conspicuous,
but instrumentally important within the art world
The 'Other Criteria' franchise was initially formed as a publishing company by Damien Hirst, Hugh Allan and Frank Dunphy in 2005. With Jason Beard steering the creative outfit, the company has blossomed into art curating organisation we have today. The company now works with up-and-coming artist as well as Mr Hirst himself. Damien Hirst is currently regarded as one of Britain's most prolific contemporary artists and you may well be aware of his diamond encrusted skull, shark-in-a-box and pharmaceutical inspired artwork and architectural ventures. This worldwide phenomenon employs all sorts of artist to produce; Sculptures, Prints, Photographs, Jewellery and Clothing. The fact that the company is so diverse and eccentric means that they can have a wide range of good quality items that appeal to different Niche's within the artisan market.
Other Criteria's New Bond St building
Exhibition of Hirst's most prominent work
Hirst's famous butterfly exhibition
'Other Criteria' has won many prestigious awards throughout its 7-year span of life. This simple idea has gone from strength to strength and is now part of a vast team that sells quality merchandise either online or via one of their two shops in London 36 New Bond Street and 14 Hinde Street. Other Criteria are set to host the S/S launch of the stunning set of Mischa World scarves and prints for this upcoming season. If you take a look below, you will find some images of artist Misha Milovanovic's collection. It is also interesting to gain an insight into the artist's thought process, and to help you do this we've provided a video which is quite a lot to take in, but very interesting and engaging nonetheless (see below).
