Wednesday, 1 February 2012

Why Bespoke?

Past tense and a past participle of bespeak.
1. Custom-made. Said especially of clothes.
2. Making or selling custom-made clothes: a bespoke tailor.

The name of our blog comes from the desire by the two of us (Lewis Fairey + Tendai Taruvinga) to promote an ethos of originality and individualism. Our ethos is all about enlightening the wider public to a new perspective of fashion, one where people set their own trends and have their own look. Thus we have bespoke. The 'only bespoke' imperative portrays how this should be a lifestyle in which we live by. Yes we all are human, but no two human's are the same in that respect..