Thursday 22 March 2012

Popular Culture: Team GB London 2012 Kit Release

So, the new Team GB kit was unveiled today at the Tower of London round about 11:00GMT, with plenty of hype and speculation surrounding the design of the London 2012 kit. The kit inevitably has to be a cut above the rest of other competing nations' kits, in order to give our competitors as much as an advantage as possible by way of the design. The range which was designed by world renowned fashion designer Stella McCartney for Adidas is possibly the most intricately fashioned garment the 2012 athletes have ever worn. The garments feature plenty of blue with a tiny splash of red around the collar and have been specifically designed for each competitive event. Well, if it means we win more gold medals at the Olympics this year we're not complaining. Check it out...

Phillips Idowu poised for 2012 glory

Drew Sullivan basketball captain

Andy Murray hoping to serve us up a treat in London

Golden girl Jessica Ennis out to silence doubters

Jack Rodwell, one of England's most promising talents

Sir Chris Hoy aims to clean up again at home in the cycling

Lizzie Armistead out for gold in the outdoor cycling