Here we have an exciting new project by independent East Midlands based clothing outfitters FATE Apparel, who are an urban label that focus primarily on street and skatewear. FATE also produce a variety of garments including t-shirts, sweatshirts, beanies and caps.
With an intelligent ethos behind their brand, FATE's ideas speculate on all aspects of the word 'fate' which they themselves deem to be synonymous with fortune, luck, sorrow and loss.
They also aim to showcase up-and-coming bands / artists, skaters and talented BMX riders who are all in their pursuit for success.
Their promotional campaign will feature talented skaters and riders in their element doing what they do best as part of the FATE season lookbook for this coming fall.
The brand's 'target logo' is a personified take on the iconic London Underground roundel, with the overall collection apparently featuring a combination of the colours of the Union Flag.
FATE will be holding competitions via Facebook and Twitter where entrants will be able to win stickers and t-shirts, so keep your eyes peeled! This appears to be a highly promising local brand in the making so watch this space, we will be keeping you posted on proceedings. Support.