All Round Clothing are a fantastic, up-and-coming label that is said to 'draw inspiration from the quintessentially British, as well as unique takes on pop culture and modern design'. The name 'All Round' challenges people to be original and not to buy into the 'rectangles and triangles' culture that has swept the fashion world. The brand fundamentally aims to oppose the contemporary hype culture in modern fashion, but do so in a purposeful manner through their finely crafted garments.
The mark of a great brand always lies in a great ethos, and this is evident in All Round's commitment to donating a portion of their earnings generated from their 'Handmade Squirrel' garments to The Nature Trust, to help protect Red Squirrels that are native to Britain. And if that isn't enough, well you'll know you're doing your bit when you find out that All Round's rope tied hand tags are made from 100% recycled card. Check out their model campaign for the brand, and reach out to their website and Twitter too when you've got time.