|Stills from the Ruth Hogben produced music vid|
Teaming up with fashion filmaker Ruth Hogben, Kanye West has surprisingly gone back to his critically acclaimed previous album My Beautiful Dark Twisted Fantasy to produce a video for his latest upcoming single 'Lost in the World'. It has been known that Yeezy has been meaning to release this song for a while, we're guessing that commitments with Watch The Throne and tours have prevented him from doing so. The video is pretty wild, and it seems that West has conjured up another vid that alienates those who have light sensitive epilepsy but at the same time Kanye demonstrates his creativity with a carefully thought out short film for the song. The visual features a birds-eye view on the lady in the video, with West appearing briefly but without making eye contact to the camera with his head down. Have a watch.
- The album My Beautiful Dark Twisted Fantasy and the single Lost in the World are out now worldwide.