1989 Shepard Fairey has dedicated his life to bringing us, the people, cutting edge art and fashion. This street art phenomenon has captivated the minds of thousands over the years and is still growing at an alarming rate. Its popularity has risen due to the fact that each piece of artwork has a subliminal message that attacks sensitive subjects and always sparks a bit of controversy.Shepard's artwork is an eccentric form of phenomenology, this means to re-awaken the sense of wonder about your surrounding environment. The seemingly random motive to this propaganda evokes curiosity from the viewer and even distress as the human mind struggles to comprehend a pointless advert. Ultimately it motivates the general Public to inquire into the brand through active participation, consequently taking on the ideals of Shepard Fairey themselves.