Architecture: Enzo Ferrari Museum x Future Systems

Here at OBWD culturing and informing are two key aspects at the heart of our manifesto to deliver a concise blog experience. We like to elaborate on a broad specturum of genres that encompass, what is generally known as, 'the creative world', and architecture definitely fits that bill. So here we have what can only be described as the finishing touches of what is soon to be the Enzo Ferrari museum in Modena, Italy. The curvacious building has been designed by world-renowned architects' practice Future Systems, of which whom notably designed the Selfridges building @ the Bullring in Birmingham (UK). The building will be respected as a tribute to both Enzo Ferrari and the founder of Future Systems, Jan Kaplicky who are both deceased, with Kaplicky having passed away recently in 2009 following the building's approval in 2004. He was the man who instigated the design which is set to be completed in June of this year. The building which funnily enough reps a yellow lick of paint all round in a Lambourghini fashion! saves itself with it's racy design which totally disregards its context. The ten horizontal roof lights resemble the vents of a Scuderia Ferrari F1 car, with it elegantly taking shape embedded within it's site with an extensive total glass facade. 



Roof plan portraying building within context




Seamless design with very little 'nuts and bolts' visible




Iconic eccentric design style (interior)




Roof windows giving an 'aerodynamic' F1 look




'Blobitecture' style reflective on
interior as well as exterior




Contemporary futuristic pristine white interior




Initial sketches to grasp design aesthetic idea



Source: Detail Magazine (Architecture)

Sustainability: Puma's New Prospects

The creative designers have come up with nothing less then a stroke of genius. Along with running prospects Puma are planning to launch a fresh range of trainers at BoxPark in Shoreditch, London, but not just any range, a range with a unique twist. This goes hand-in-hand with the brands new sustainability initiatives as part of the Puma Vision ethos, in which the brand aims to be 'fair, honest, positive and creative'. The whole concept of BoxPark is the idea of a pop-up mall, in which retailers are given a container with their selected number. Puma is the 21st brand within this chain, and this is the basis for their 'twenty one' concept. Puma intend on re-stocking their container every 21 days with brand new trainers to keep the fresh new feeling and customers intrigued. Puma intend on having a type of 'kick's menu' at the forefront of there unit allowing people to be able to simply walk in and grab a pair of creps quick and easily. Puma are one of the first brands to do something exceptional with their space, and we at OBWD cannot wait to see what they have in store for us in the near future.

                                 

  

The BoxPark project has been inspired by a clever architectural design incorporating freight containers into the inherent design of the building. This ever so simple, but genius aspect provides a street elevation which is easily catchy to the eye and engages passers-by, drawing their attention to this unique design. It is funnily enough that Puma would choose the BoxPark venue, as the sportswear giants have already dabbled in a similar portable design adventure involving freight containers which was called 'Puma City'. The project made a whistle-stop tour around the US in 2008, visiting well known areas in NYC and Florida. The idea was drafted in by Napoli / Stockholm based architecture studio LOT-EK Architects as a sustainable construction method. Here's a video of the construction of 'Puma City' which was erected in exactly the same manner as BoxPark....

You can find out more about 'Puma City' here.
More information about the twentyone project can be located on the Puma website.

Prospects: Mishka S/S Collection Lookbook Teaser

Мишка Spring 2012 Lookbook [Teaser] from Мишка Bloglin on Vimeo.

We're loving the concept of this visual montage of a preview of the latest collection of Mishka garms, which are set to be made available this Spring. With a gritty soundtrack and a visually stimulating mood, the video portrays the edgy style of Mishka within the urban environment of New York in its native Brooklyn. There are definitely some exciting prospects emanating from the Brooklyn based street brand's preview video. We'll be bringing you the snaps of the latest threads as soon as they're available boys and girls, don't you worry! See what you guys think anwyay...

Director: Matthew Coren
Producer: Michael Cohn